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Inbox & Messaging

This guide will teach you how to use the Inbox to message, track, and convert contacts at scale!

Welcome to a Smarter Inbox

The Ellipsend Inbox is your team’s central workspace for managing conversations, qualifying contacts, and progressing contacts through each stage of your sales pipeline.
In this guide, you’ll learn how the Inbox is organized and how to use its core features—including Filters, Spotlights, Saved Responses, messaging tools, and contact activity tracking.

Before You Start

To get the most out of this guide, set up your Pipeline Stages and Activities first. Every account starts with a default Campaign, so there's nothing to build. See Pipelines and Activities in the Settings guide.

Important: You should ensure that every contact you handle in the Inbox belongs to a Campaign and a Pipeline Stage. This ensures that filtering, tracking activities, and reporting remain accurate.


Learning the Inbox Layout

Use the numbered guide below to understand the how the Inbox is laid out—each section corresponds directly to the matching number in the image below for easy navigation.

#1: Top Left Lightbulb Icon: Spotlights — saved, multi-filter views for easy one-click access.

#2: Top Left Bar: Search, Bulk Actions, and Filters dropdown.

#3 Center: List of contacts + current open conversation. Select a contact to view your full conversation history; compose at the bottom.

#4 Stages Dropdown: Quickly move the opened contact through the stages of your Campaign(s).
​#5: Right Panel: Contact Profile — set/view the contact's Assignment, Campaigns/Stages, Activities, Labels, Location/Time Zone, and Notes.


How Messaging Works in Ellipsend

The Inbox allows you to manage every part of the conversation with a contact—from sending messages to tracking delivery and activity.

Sending Messages

  • Press Enter or click the Send icon to send your message.

  • Click the purple “+” to send an audio, image, video, or one-off link.

  • Can read but not reply? You need to be added as an Inbox Agent. See What Is an Inbox Agent?

Message Status Indicators

  • ✓ — Message sent

  • ✓✓ — Message delivered

  • Colored ✓✓ — Message read

The avatar next to a message you sent shows where it came from. No badge means a teammate sent it from Ellipsend, on web or in the app.

  • Robot avatar. One of your automations sent it, like the opening DM after a comment.

  • Clock badge on a teammate's photo. An automatic follow-up that teammate scheduled went out on its own.

  • Arrow badge on your account's avatar. Someone replied from the Instagram or Facebook app, or another tool, and Ellipsend synced it in.

Hover over a badge, or tap it on a phone, to see what it means.

This matters at the handoff. A robot means the contact hasn't talked to a person yet. A clock tells you whose follow-up it was, so your reply can pick up as that person. An arrow means someone already answered from the app, so check before you reply twice.

Important: Always send URLs as Button Messages — not plain links.
This improves deliverability and adds the Ellipsend Tracking Token for conversion tracking. You can learn more about how this works and why it's important in the How Tracking Works guide.


Using Filters

To access Filters, go to the Search bar in the top left of the Inbox and click the Filter icon.

Why Filters Matter

Filters let you zero in on exactly the conversations you need—whether that’s new contacts, follow-ups, or hot prospects. You can stack multiple Filters and save the set as a Spotlight for one-click reuse.

Common Filter Options

  • Last Message From (Contact/Agent)

  • Unread

  • Availability (Meta 24h/7d)

  • Country

  • Assignee

  • Labels

  • Campaign

  • Pipeline / Pipeline Stage

  • Activity (e.g., Booked Call)

Pro Tip: Use the Pipeline Stage filter to build “work queues” like New Lead, Qualified, or Booked Call. Only use Campaign filters when you’re working within a specific Campaign.

Marking Conversations as Private, Spam, or Unread

You can manage individual conversations directly from the Inbox by clicking the three dots next to a contact's username. This allows you to control visibility, filter out unwanted messages, and organize your workflow more efficiently.

Marking as Spam
Mark a conversation as spam to remove it from your active workflow. This helps filter out irrelevant or low-quality messages so your team can stay focused on real contacts. You can view these conversations again using the Show Spam filter.

Marking as Private
Mark a conversation as private to restrict access. While anyone can mark a conversation as private, private conversations can only be viewed and responded to by the business owner role, making this useful for personal interactions. As the owner, you see private conversations in your inbox by default. To take them out of view, open the inbox filters and turn on Hide Private under Spam / Private.

Marking as Unread
Mark a conversation as unread to revisit it later. This is helpful when you want to come back to a message or ensure it remains visible in your workflow.


Setting Up Inbox Spotlights

To access Spotlights, click on the lightbulb icon in the top left corner of the Inbox.

Why Spotlights Matter

Spotlights let you save any combination of Filters so you can return instantly without having to rebuild your Filter set each time. This allows you to create real-time work queues so you can work similar contacts in batches according to you team's ideal workflow.

How To Create a Spotlight

  1. Select your Filters.

  2. Click Save at the top and name it clearly (To-Do #1).

  3. Toggle Shared if your team should be able see and use it as well.

  4. Click the checkmark on the right side to finalize.

Click any Spotlight to toggle it on/off. Click the Edit icon to change the name or turn on/off sharing.

Pro Tip: Build a short Spotlight sequence that matches your daily workflow:
​1) New Lead → 2) Primary.


Leveraging Saved Responses

To open the Saved Responses library, click the purple "+" by the message bar and select Saved Responses. For the quick menu, type / in the message box.

Why Saved Responses Matter

Saved Responses are a powerful messaging tool within Ellipsend. They allow you to quickly reply with pre-planned, reusable content—including messages, button links, voice audios, videos, or images. They’re especially useful for common scenarios such as answering FAQs, sharing booking links, qualifying contacts, or sending consistent follow-up messages.

Creating & Managing Saved Responses

To create a Saved Response, follow these steps:

  1. Click “+” → Saved Response → “+ Add New”.

  2. Add a shortcut using 10 characters or less (e.g., “Booklink”).

  3. Choose the Message Type:

    • Basic Message – reusable text you can edit.

    • Button Message – message + clickable button (adds the Tracking Token).

    • Image / Video / Audio – reusable media.

  4. Pick a Folder if you use them, or leave it in Unsorted.

  5. Click Allow Shared Access if you'd like to share with your team, then Create.

Pro Tip: Keep videos under 10 seconds to avoid compression.
For longer clips, use a Button Message that links to a hosted video.

Finding the Right Response Fast

Type / in the message box to open the quick menu, or open the full library from the purple +. To keep a team library tidy with folders, pins, Recently Used, and a shared order, see Organize Saved Responses.


Understanding Contact Profiles

The Contact Profile gives you a complete view of a contact’s Location, Assignment, Campaigns, Pipeline Stages, Activities, and key identifiers—all in one place.

Assignment & Automation Control

  • Pause Automations: Temporarily stop Automations (e.g., for 30 minutes) while you’re chatting live to prevent automated messages from interrupting the conversation.

  • Location & Time Zone: Automatically captured when a contact interacts with Button Messages. All data collection is GDPR-compliant.

  • Assignee: Assign the conversation to a team member manually, or enable automatic assignment in Settings → Inbox → Inbox Agents. Only Inbox Agents can be assigned contacts.

Campaigns & Pipeline Stages

The Campaigns section in the Inbox shows where a contact currently sits across all your active workflows and allows you to quickly update their position.

Each contact can exist in multiple Campaigns at once (Premium and Enterprise plans only), with a unique Stage in each. This gives you flexibility to manage different funnels that a contact may be in (e.g., Evergreen, Webinar, etc.) without losing context.

Understanding How Campaigns Appear

Only Active Campaigns are fully interactive in the Inbox.

  • If a Campaign is active, you can view and update the contact’s Stage normally.

  • If a Campaign is not active, it will still appear if the contact was already in it—but it will be locked (grayed out) and the Stage cannot be edited.

Important: If you cannot change a Stage, it is typically because the Campaign is not marked as active.

Understanding Multi-Campaign Visibility

When a contact is in multiple Campaigns:

  • Each Campaign will appear separately

  • Each will show its own current Stage

  • You can update them independently

For how Pipeline Stages work, see Pipelines in the Settings guide. Building another Campaign is covered in Build a Campaign.

Activities

When a contact is moved to a new Pipeline Stage with an Activity attached, a window will open for you to complete the custom fields of that Activity (e.g., Lead Owner, Call Date, Notes). Any required field must be completed before saving.

For example:

  • Moving a contact to “Booked Call” may require entering a date or owner.

  • Moving to “Purchased” may require entering payment details.

Activities are stored on the contact & Inbox conversation.

No message is sent to the contact when an Activity is completed.

Pro Tip: Activities can also be tracked and updated automatically through integrations when a contact clicks a Button Link containing your Ellipsend Tracking Token. Check out the How Tracking Works guide to learn more!

Relationships, Labels, & Notes

  • Relationships: High-signal identifiers such as Current Client or Do Not Contact that help prioritize and segment contacts.

  • Labels: Filterable tags used to organize contacts. Keep your Label list focused and essential.

  • Notes: Add quick context for your team without needing to read through the full message history.


The "Stages" Dropdown Tool

The Stages dropdown, located in the top-right corner of the Inbox, allows you to quickly move a contact through your Campaign stages while actively messaging them.

If a contact is in multiple Campaigns (Premium and Enterprise plans only):

  • Each Campaign will appear separately

  • Each will show its own current Stage

  • You can update them independently


Using Search & Bulk Actions

  • Search: Find contacts by name, or by words from the conversation. Type a word or phrase, like "pricing", and every contact whose conversation contains it stays in the list.

  • Bulk Actions: Select multiple contacts to reassign or apply actions at once. Use Shift for range selection.


Proven Spotlight Workflows

Spotlights help you create reliable daily workflows so you always know which contacts to prioritize. Below are the two Spotlights we recommend every team builds. Neither one comes built in, so build each one once and toggle Shared so your whole team has it.

A) New Lead

Use this Spotlight for every new contact who has come in and is waiting on a reply from you.

Filters:

  • Last Message From = Contact

  • Availability = 7 Day

  • Pipeline Stage = New Lead

After you message a contact from this Spotlight, move them to your Engaged Lead stage, or whatever your next stage is called. This is also where you triage. Mark a conversation as spam or private, or move the contact to a Lost stage.

Save as: “1) New Lead”

B) Primary

Use this Spotlight for every contact you've already triaged who is still in progress.

Filters:

  • Last Message From = Contact

  • Availability = 7 Day

  • Pipeline Stage = your in-progress stages, like Engaged Lead, Lead Qualified, and Booking Link Sent

Leave out the stages you're finished with for now. If you run a book-a-call funnel, you wouldn't include Call Booked.

Save as: “2) Primary”


Common Inbox Mistakes (and How to Avoid Them)

Not adding a contact to a Campaign before sending a trackable link
Always add the contact to a Stage first. More on this in the How Tracking Works guide.

Sending plain (“naked”) links
Always use Button Messages so Tracking Tokens attach automatically.

Unmapped Activities
Make sure to map each Activity to its correct Stage (Settings → Campaigns → Pipelines → Edit Stage). Activities that aren't mapped aren't accessible in the Inbox. More on this in Mapping Activities to Stages.

Label sprawl
Keep your label list small and relevant. Review periodically.


Congratulations! You’ve completed the Inbox Guide and now understand how to manage all messaging inside of Ellipsend.

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